“…The TRA and TPR have been used extensively in Business Ethics research to evaluate links between intention and behaviour (Hassan, et al, 2014). Chosen examples include the prediction of dishonest actions (Beck & Ajzen, 1991); reporting unethical behaviour (Gibson & Frakes, 1997); differences between belief and action (Weber & Gillespie, 1998); and more recently, the use of ethics codes (Stevens, et al, 2005); digital piracy (Liao, et al, 2010) and the purchase intentions of ethically-minded consumers (Carrington, et al, 2010). According to TRA, belief (an individual's subjective probability of the consequence of a particular behaviour) affects attitude (a positive or negative feeling or disposition towards a particular behaviour), which in turn shapes an individual's behavioural intention (Ajzen, 1988;Ajzen, 1991Ajzen, , 2002Fishbein & Ajzen, 1975).…”