2020
DOI: 10.4018/ijesma.2020100103
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Predicting University Students' Adoption of Mobile News Applications

Abstract: India is amongst the fastest growing markets for smartphones in the world which are driven by a young population. This study seeks to understand the intention to use mobile news applications by students in India. To address this broad objective, an extended technology adoption model has been proposed with the inclusion of news motivation and perceived hedonic value and tested on 384 students at a university in India. Structural equation modeling results reveal that student mobile news app adoption intention is… Show more

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Cited by 48 publications
(18 citation statements)
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References 89 publications
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“…Hedonic motivation (HM) has been defined as "an internal form of incentive, which may include fun, enjoyment, or pleasure derived from using any technology" (Venkatesh et al, 2012, p.161). HM is an intrinsic motivation that signifies the degree to which enjoyment is the resultant of using information technology (IT) (Park et al, 2012;Mittal et al, 2020). A strong positive association was found between HM and intention to adopt e-learning (Lewis et al, 2013;Raman and Don, 2013).…”
Section: Hi(b)mentioning
confidence: 99%
“…Hedonic motivation (HM) has been defined as "an internal form of incentive, which may include fun, enjoyment, or pleasure derived from using any technology" (Venkatesh et al, 2012, p.161). HM is an intrinsic motivation that signifies the degree to which enjoyment is the resultant of using information technology (IT) (Park et al, 2012;Mittal et al, 2020). A strong positive association was found between HM and intention to adopt e-learning (Lewis et al, 2013;Raman and Don, 2013).…”
Section: Hi(b)mentioning
confidence: 99%
“…Overby and Lee's study [50] showed that utilitarian value and hedonic value have positive effects on online shopping intentions. Mittal et al [63] pointed out that perceived usefulness significantly predicts university students' use intentions on mobile applications. Based on results from earlier studies, we realized that the consumers' utilitarian value is very important and necessary to put into the research framework.…”
Section: Utilitarian Valuementioning
confidence: 99%
“…Results of the measurement model showed that all the factors have AVE more than 0.5, the value of CR for all the constructs is more than 0.7, and the value of CR is greater than AVE for each construct. This shows that the present measurement model has good convergent validity (Dhaliwal et al, 2019;Mittal et al, 2020). Further, the discriminant validity was checked by two methods.…”
Section: Confirmatory Factor Analysismentioning
confidence: 53%