Predicting User Acceptance and Continuance Behaviour Towards Location-based Services: The Moderating Effect of Facilitating Conditions on Behavioural Intention and Actual Use

Abstract

The purpose of this study is to establish and examine the significance of a consumer acceptance and continuance model for location-based services (LBSs) through the integration of perceived entertainment gratification (PEG) and perceived application quality (PAQ) with the technology acceptance model (TAM). By arguing that behavioural intention (BI) does not automatically lead to actual use (AU), we investigated the moderating effect of facilitating conditions (FC) on the relationship between BI and AU. A quantitative study was conducted in Australia and Bangladesh; data were obtained from multiple sources by systematic sampling of the distribution of questionnaires. For data analysis we applied the partial least square (PLS) method. The results indicate that, in both Australia and Bangladesh, perceived usefulness (PU), PEG and PAQ have significant influence on user attitude (UA), which has a subsequent effect on BI. Interestingly, perceived ease of use (PEoU) does not have a direct effect on UA but indirectly influences it through PU-confirming the mediating effect of PU. Further, FC has a moderating effect between BI and AU. The implications of these findings and directions for future research directions are also discussed.

Digitalization in banking sector: the role of intrinsic motivation

“…Therefore, intention to use can predict the appropriate behavior as long as the person takes action voluntarily ( Purwanto and Loisa, 2020 ). In the technology acceptance model, actual usage behavior is modeled as a direct function of behavioral intention ( Hossain et al, 2017 ). In addition, in the construction of the technology acceptance model developed by Davis (1989) , a person's intention to use technology is also determined by attitude.…”

Extending UTAUT Theory to Compare South Korean and Chinese Institutional Investors’ Investment Decision Behavior in Cambodia: A Risk and Asset Model

“…This research assumes that facilitating conditions may help institutional investors by providing knowledge, resources, and help to make a decision on investment in Cambodia. Plenty of research has shown facilitating conditions to be significant to specific behaviors or reasons for investment [23,[40][41][42][43]. In the process of investment behavior, the lack of financial data infrastructure, fast internet connectivity, appropriate financial software or information systems, etc., could be a barrier to making proper investment behaviors.…”

Moderating Factors Affecting Intention to Access In-App Advertisements

“…Language was found significant moderator in a website evaluation study (Alcántara-pilar, Barrio-garcía, & Rodríguez-lópez, 2018). Facilitation conditions was found significant moderator in a study on adoption of location based services (Hossain, Chan, & Ahmed, 2017). Gender and information technology capability was found significant moderator in a study on apps operating on shared economy concept (Y.…”

“…Personality traits, sense of humor, emotions and perceived necessity of ease of use can also have moderating effect on intention to access in-app advertisements (Lamey, Deleersnyder, Steenkamp, & Dekimpe, 2018;Shim et al, 2018;Yeh, Wang, Li, & Lin, 2017). Prior experience and facilitation conditions previously used in UTAUT model as moderating factor can be used to measuring consumer intention to access in-app ads (Hossain et al, 2017;Shi & Chow, 2015;Spreer & Kallweit, 2014). Information technology capability also referred as self-efficacy can have a moderating role in intention to access in-app ads.…”