Predicting Wine Consumption Based on Previous ‘Drinking History’ and Associated Behaviours

Melo, Lauro; Evans, Greg; Pollès, Nicolas Le; Delahunty, Conor M.; Cox, David N.

doi:10.5539/jfr.v1n1p79

Cited by 3 publications

(2 citation statements)

References 51 publications

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“…Although Australian drinking guidelines do not explicitly warn against drinking on a daily basis they indicate long term health risks associated with high frequency of drinking [ 7 ]. Further, for women, even moderate drinking levels are associated with certain health risks such as breasts cancer [ 40 , 41 ] and drinking patterns and associated beliefs can be predictive of later drinking behaviors that may be risky [ 42 , 43 ]. The current findings support the idea that women are considering alcohol as an advantage in terms of its use as a relaxation and stress management tool.…”

Section: Discussionmentioning

confidence: 99%

Beliefs underlying Women’s intentions to consume alcohol

2016

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BackgroundChanging trends demonstrate that women, in a number of economically-developed countries, are drinking at higher levels than ever before. Exploring key targets for intervention, this study examined the extent to which underlying beliefs in relation to alcohol consumption predicted intentions to drink in three different ways (i.e. low risk drinking, frequent drinking and binge drinking).MethodsUtilizing a prospective design survey, women (N = 1069), aged 18–87 years, completed a questionnaire measuring their beliefs and intentions regarding alcohol consumption. Then, two weeks later, 845 of the original sample, completed a follow-up questionnaire reporting their engagement in the drinking behaviors. A mixed design ANOVA was conducted to examine potential differences between women of different age groups (18–24, 25–34, 35–44, 45–54, 55 years and above) and their intentions to engage in the three different drinking behaviors. Based upon The Theory of Planned Behavior, critical beliefs analyses were carried out to identify key determinants underlying intentions to engage in the three different drinking behaviors.ResultsSignificant effects of age were found in relation to frequent and binge drinking. The critical beliefs analyses revealed that a number of behavioral, control and normative beliefs were significant predictors of intentions. These beliefs varied according to age group and drinking behavior.ConclusionsPreviously unidentified key factors that influence women’s decisions to drink in certain ways have been established. Overall, future interventions and public policy may be better tailored so as to address specific age groups and drinking behaviors.Electronic supplementary materialThe online version of this article (doi:10.1186/s12905-016-0317-3) contains supplementary material, which is available to authorized users.

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Section: Discussionmentioning

confidence: 99%

Beliefs underlying Women’s intentions to consume alcohol

2016

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“…If budgets are limited, wine brands and winery tasting room operators with access to customer information could first target wine consumers who drink white wine more than once a week. Likewise, with evidence suggesting past wine consumption behaviors influence current and potential consumption (Melo et al , 2012), such characteristics may also be of value when crafting the marketing strategy. It would be of value to develop messages encouraging those who have had positive experiences consuming Pennsylvania wine to continue to purchase offerings.…”

Section: Discussionmentioning

confidence: 99%

Evaluating white wine consumer interest in Grüner Veltliner: a potential signature varietal for Pennsylvania

Kelley,

Hopfer,

Centinari

2024

IJWBR

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Purpose This study aims to determine white wine drinkers’ interest in Grüner Veltliner wine, a potential signature wine for the Commonwealth of Pennsylvania in the USA and identify the consumer segments likely to look for and purchase this wine varietal. Design/methodology/approach A total of 676 wine consumers from the Mid-Atlantic region in the USA were compared based on familiarity with Grüner Veltliner wine, variety-seeking (VARSEEK) scores and the likelihood of looking for and purchasing Pennsylvania Grüner Veltliner wine. Findings Although only a third of participants had some experience with Grüner Veltliner wine, 77% were “somewhat interested” to “very interested” in being able to sample and taste the wine, and 66%–67% were “somewhat likely” to “very likely” to look for and purchase the wine from both growing regions. Generation, wine consumption behavior and familiarity with Pennsylvania wine and Grüner Veltliner wine differed between participants based on purchase intent and VARSEEK scores (i.e. low VARSEEK/likely, high VARSEEK/unlikely). Differences in factors motivating Grüner Veltliner purchasing were also identified between low VARSEEK/likely and high VARSEEK/likely participants. Originality/value The paper presents evidence of potential demand for a signature wine from an emerging wine region. This provides direction for target marketing and related promotional strategy, along with identifying wine consumers interested in tasting and purchasing the wine.

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Determinants of Choice and Wine Consumption Behaviour: A Comparative Analysis between Two Counties of Romania

Brata

Chiciudean

Brata

et al. 2022

Foods

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Wine, one of the world’s oldest and most popular beverages, has a distinct variety matching a diverse base of consumers worldwide. The study was conducted in two counties of Romania in order to identify consumers’ perception towards wine consumption, as well as the driving factors behind wine consumption and the decision process of choosing a certain type of wine. Thus, four factors were identified through principal component analysis: intrinsic cues and consumers’ experience, extrinsic cues and origin, notoriety and the label and package of the wine, correlating them with the socio-demographic characteristics of our respondents. It might be concluded that the intrinsic cues and consumer experience ranked highest among the priorities of the participants between 35 and 45 years old when choosing a certain type of wine. Additionally, notoriety was more valued by people with higher income, and people with experience in the domain inclined to pay more for a bottle of wine.

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Predicting Wine Consumption Based on Previous ‘Drinking History’ and Associated Behaviours

Cited by 3 publications

References 51 publications

Beliefs underlying Women’s intentions to consume alcohol

Beliefs underlying Women’s intentions to consume alcohol

Evaluating white wine consumer interest in Grüner Veltliner: a potential signature varietal for Pennsylvania

Determinants of Choice and Wine Consumption Behaviour: A Comparative Analysis between Two Counties of Romania

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