The sheet metal bending process is widely used in the automotive industries, and it is actually one of the most important manufacturing processes. The robustness and the reliability of the bending operation, like many other forming operations, depend of several parameters (geometry, material, and process). In this paper, the die radius and the clearance between the punch and the sheet are optimised in order to reduce the maximum bending load and the springback. Two optimization problems are formulated, and three optimization procedures based on the response surface method are proposed and used to find the optimum solutions. Global and local approximations are used to replace the initial optimization problem, which is implicit by an explicit problem, and the optimum is localised using two algorithms: a sequential quadratic programming and an evolution strategies. The objective functions are evaluated experimentally into a limited points number, which are defined using a design of experiments technique. Good results are obtained from the three optimization procedures. The ability of each technique to find the optimal solution is evaluated, and the results show a good agreement between those three methods.