This study aims to determine the qualitative and quantitative traits of Diiti cattle in the coastal area of Tomini Bay, Gorontalo, Indonesia. A total of 201 phenotypes (qualitative and quantitative) of Diiti cattle were collected, consisting of 138 females and 63 males aged 4-5 years. Qualitative observations were focused on body color, face shape, horn, and dewlap. Quantitative traits were focused on the eight traits that were influenced by genetic and environmental factors. The methods used were descriptive and chi-square analysis. IBM Statistics SPSS 22 was used to analyze the data obtained. Female Diiti cattle had nine body colors, while the males had seven body colors. Based on the front view, male and female Diiti cattle have hexagonal, triangular, and perpendicular facial shapes of 7.94%, 49.20%, 42.68% and 36.95%, 5.80%, 57.25%, respectively. The body sizes of male and female Diiti cattle were different. The body size p-values of male and female Diiti cattle ranged between 0.00-0.063. Diiti cattle have various body colors. Female cattle were reddish white, whitish red, and white, while male cattle were black, brown, and white. Female cattle do not have a hump, and generally have a hexagonal face shape, flat face line, body size, and weight almost the same as Bali cattle, but smaller than PO cattle. Further characterization of Diiti cattle was required as basic information of Diiti cattle as Gorontalo local cattle.