The forging of high-speed-steel (HSS) roll has always been a technical problem in manufacturing industry. In this study, the forging process of a novel HSS cold work roll was simulated by deform-3D on the basis of rigid-viscoplastic finite element model. The effect of heating temperature and forging speed on temperature and stress fields during forging process was simulated too. The results show that during forging process, the temperature of the contact region with anvils increases. The stress of the forging region increases and distributes un-uniformly, while that of the non-forging region is almost zero. With increasing forging time, Z load on anvil increases gradually. With increasing heating temperature or decreasing forging speed, the temperature of the whole billet increases, while the stress and Z load on anvil decrease. In order to ensure the high efficiency and safety of the forging process, the heating temperature and the forging speed are chosen as 1160°C and 16.667 mm/s, respectively.