Prediction of Stress Level on Indian Working Professionals Using Machine Learning

Pabreja, Kavita; Singh, A. K.; Singh, Rishabh; Agnihotri, Rishita; Kaushik, Shriam; Malhotra, Tanvi

doi:10.4018/ijhcitp.297077

Cited by 4 publications

(1 citation statement)

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“…The data will be collected in the Czech Republic from October 2022 to December 2022. The survey will include companies of all size categories (companies from 0 to 250 and more employees) as this is the initial phase of the research, following the study conducted by many other authors (Ali et al, 2017;de Klerk et al, 2018;Hamid et al, 2021;Pabreja et al,…”

Section: Data Collectionmentioning

confidence: 99%

The application of CSR in marketing communication and its potential impact on customer perceived value

Ruschak¹,

Caha²,

Talíř³

et al. 2023

JESI

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The research aims to determine whether companies using CSR in their marketing communication believe this approach has a positive effect on CPV and what forms of communication mix they most often use for this purpose. To achieve this goal, the method of online questionnaire survey was selected for data collection. The methods of correlation and regression analysis and structural equation modelling were used for data processing. Results obtained by interviewing business representatives show that companies often need to realize these are CSR principles to implement CSR activities. The most commonly used CSR communication tools include "Public relations & publicity" and "Internet marketing"; however, no statistically important correlation between these tools has been confirmed. The research results confirm that companies using CSR for marketing communication are aware of its importance concerning the brand's positive perception; on the other hand, from the perspective of the interviewed companies, no link between CSR, its communication, and the company's reputation has been confirmed. Companies might not be aware of the benefits the implementation of CSR and CSR communication may bring. Based on the research results, it can also be confirmed that the communication tools most commonly used by the companies that perceive the connection between CSR and CVP are online, i.e., digital marketing. The benefits of the research for practice consist in recommending the application of CSR-related marketing communication tools regularly and appropriately in the long run. Another recommendation is the targeted working with companies' reputation and promoting the good name of the brand. It shows that CSR communication can effectively build a brand's reputation, image, and identity. The results show that business representatives might need to be aware of all these benefits, including the potential impact on CPV.

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Section: Data Collectionmentioning

confidence: 99%