Predictive Factors on Blood donation Intention and Behavior in College Students: Base on the Theory of Planned Behavior

Abstract

This study examined the factors affecting blood donation intention and behavior in college students based on the theory of planned behavior. The subjects were 258 students from one college in G city, and the data was collected by a survey using self-administered questionnaires structured from June 3 to June 14, 2013. The data was analyzed using the SPSS 19.0 program, the variables affecting the blood donation intention were analyzed by stepwise multiple regression, and the variables affecting the blood donation behavior were analyzed by Logistic regression. The factors affecting the blood donation intention were in order the perceived behavioral control, attitude toward the behavior and subjective norm, and the explanatory power was 65.6%. In addition, the factor affecting the blood donation behavior was only the blood donation intention (OR=1.129, p=.010) except for perceived behavioral control. Therefore, the perceived behavioral control, attitude and subjective norm should be considered when developing blood donation programs for college students.

Induced disgust increases negative implicit attitudes towards blood donation

“…Ongoing efforts are required to ensure the safety and stability of our supply [1,2]. There is a wide variety of donor recruitment and retention strategies available [3][4][5], many of which have focused on practical issues such as increasing the convenience of donating, sending reminders to donors and information provision including notification of supply shortages [6,7]. The prediction of blood donation has also been informed by cognitive approaches primarily informed by the theory of planned behaviour and various extensions of the theory [8][9][10][11][12].…”