Predictive Modelling on Competitor Analysis Performance by using Generalised Linear Models and Machine Learning Approach
Noryanti Muhammad,
Mohamad Nadzman Mohd Amin,
Rose Adzreen Adnan
Abstract:Competitive analysis in digital and technology is trending in the business field. However, the field of digital and technology in the business world is vast and challenging to analyse. The purpose of this research is first to identify the success factor which represent the company performance. Second, is to identify the significant services provided by the company to their business user. Then, based on the first and second objectives, a predictive modelling is developed to produce the best solution to their bu… Show more
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