“…Such drug-associated stimuli evoke memories of the effects of the drug, induce craving in abstinent addicts, and precipitate relapse to a drug-taking habit (Gawin and Kleber, 1986;O'Brien et al, 1998;Childress et al, 1999). In experimental animals, a conditioned stimulus (CS) paired repeatedly with the self-administration of cocaine similarly induces relapse to, or reinstatement of, drug seeking (de Wit and Stewart, 1981;Meil and See, 1996;Fuchs et al, 1998;Grimm et al, 2001), while also supporting prolonged periods of cocaine seeking, for example under second-order schedules of reinforcement (Arroyo et al, 1998;. Through association with the effects of cocaine, the CS acquires powerful conditioned reinforcing and other properties that are not easily diminished by nonreinforced presentations of the CS (Di Ciano and Everitt, 2004), and this may explain why cue exposure therapy in a clinical setting has not generally been a successful treatment strategy for drug addiction (Conklin and Tiffany, 2002).…”