Predictors of Alumni Association Membership

Newman, Melissa Dawn; Petrosko, Joseph M.

doi:10.1007/s11162-011-9213-8

Cited by 35 publications

(37 citation statements)

References 25 publications

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“…Consistent with previous studies (Farrow and Yuan, ; Newman and Petrosko, ) the results indicate a significant positive effect of recalled academic and social experience and alumni identity on attitudinal alumni loyalty. In addition, the effect of recalled academic experience ( b = 0.34, P < 0.001) is higher than the effect of recalled social experience ( b = 0.17, P < 0.001) confirming the findings of Hennig‐Thurau et al .…”

Section: Resultssupporting

confidence: 91%

The Effects of Passage of Time on Alumni Recall of ‘Student Experience’

Koenig‐Lewis

Asaad

Palmer

et al. 2015

Higher Education Quarterly

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‘Student experience’ has become a popular term with higher education managers but is theoretically under‐developed. This paper conceptualises student experience as a construction from memory and advances previous discussion within the higher education sector by distinguishing between recalled academic and social experience. The results of a predominantly quantitative survey of 883 alumni indicated that recalled academic experience had greater effect on subsequent loyalty attitudes and behaviours than recalled social experience. Cluster analyses indicated that alumni having strong ties with their university were more likely over time to identify with the recalled academic experience of their university, while those with weak ties were more likely to identify with recalled social experiences. Implications for development of alumni associations are made based on targeting groups with different levels of ties with the university.

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Section: Resultssupporting

confidence: 91%

The Effects of Passage of Time on Alumni Recall of ‘Student Experience’

Koenig‐Lewis

Asaad

Palmer

et al. 2015

Higher Education Quarterly

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“…For Barnard (2007), keeping valuable relationships with the alumni is a challenge, but the dissemination of information on online portals of alumni associations is even more challenging, because it is necessary to provide information generic enough to be understood and customized enough to generate interest in the target audience. Newman and Petrosko (2011) clarify that there are few published studies on the registering of alumni to associations, most research in this area examines indicators related to donations. The authors have determined that the experiences the students undergo after graduation have an impact on the motivation to become a member of the association and, therefore, the work of professionals of these associations can help improve the alumni's perceptions, reflecting on the increase in the number of members.…”

Section: Alumni Associations and Social Networkmentioning

confidence: 99%

Proposition of an alumni portal based on benchmarking and innovative process

Teixeira

Maccari

2014

JISTEM USP

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A common concern in institutions of higher education is to keep its former students involved with academic activities. It is a consensus that one of the most valuable assets of universities is their alumni, given that their accomplishments ensure more exposure for the university. In recent years, universities have encouraged a movement toward the establishment of alumni associations, as they provide networking opportunities and contact between the university and the alumni or among the alumni. An association that seeks membership and participation of its alumni should invest in the development of an attractive portal. In this sense, this research aims to analyze the portal of alumni associations of well-ranked universities, using a benchmarking process and a creative technique called SCAMPER. We also present a portal prototype that meets the current needs of the market. Keywords: Alumni, Alumni Association, Benchmarking, SCAMPER RESUMOUma preocupação comum em Instituições de Ensino Superior (IES) é manter o aluno formado ligado às atividades acadêmicas, pois é consenso que um dos ativos mais valiosos das universidades é o seu egresso (alumni), já que suas ações práticas garantem mais visibilidade à universidade. Nos últimos anos, percebe-se um movimento das IES no sentido de incentivar a criação de associações de alumni, pois elas propiciam oportunidades de networking e manutenção do contato entre IES e alumni ou alumni entre si. Uma associação que busque adesão e participação de seus alumni deve investir no desenvolvimento de portal atrativo, contemplando informações que despertem o interesse do público-alvo. Esta pesquisa se propõe a

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“…A university should try to satisfy primarily those stakeholders who are most important for achieving its targets. Newman and Petrosko (2011) in their article concluded it is important to concentrate on the stakeholder who can provide fi nancial support to universities especially graduates who are donors, particularly donors with higher cumulative total giving and who are older.…”

Section: University Stakeholdersmentioning

confidence: 99%

The Conceptual Scheme for Managing University Stakeholders' Satisfaction

Schüller¹,

Chlebovský²,

Doubravský³

et al. 2014

Acta Univ. Agric. Silvic. Mendelianae Brun.

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Universities have to face many changes in the sector of higher education caused by the current dynamic development in this sector. With the decline in state support, increased competition and unfavourable demographic progress, universities are forced to establish and improve their relationships with new and existing stakeholders. Research on relationships among universities and stakeholders has historically focused on the diff erent factors and their infl uence on improving stakeholder satisfaction with the quality of university services and on strengthening cooperation. Some studies are focused on stakeholders' classifi cation according to their importance for higher education institutions. However, there are fewer scientifi c studies which concentrate on the intricacies of managing stakeholder satisfaction according to key areas of Universities. This study aims to design a conceptual scheme for managing stakeholder satisfaction depending on the importance of stakeholders in the key fi elds of Universities. The research was done in three steps. As the fi rst stage, university stakeholders were identifi ed via interview. In the second stage, the following key fi elds relating to university activities were identifi ed via focus group -education, science and research, premises and technology. In the third stage, the importance of the particular stakeholders was identifi ed for the fi elds mentioned in the stage two. In order to gain the necessary information, a set interview method was chosen. Native students were identifi ed as the most important stakeholder for the fi eld -education, academic staff as the most important for the fi eld -research and development and enterprises as the most important stakeholder for the fi eld -premises and equipment. The results of the research conducted provided the authors with a convenient base for formulating the conceptual scheme for managing stakeholder universities' satisfaction.

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Predictors of Alumni Association Membership

Cited by 35 publications

References 25 publications

The Effects of Passage of Time on Alumni Recall of ‘Student Experience’

The Effects of Passage of Time on Alumni Recall of ‘Student Experience’

Proposition of an alumni portal based on benchmarking and innovative process

The Conceptual Scheme for Managing University Stakeholders' Satisfaction

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