Predictors of consumer trust: likelihood to pay online

Black, Gregory S.

doi:10.1108/02634500510630186

Cited by 32 publications

(17 citation statements)

References 20 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Further, it is evident that there is a positive relationship between trust and consumers' perception of E-Payment Systems. These findings are consistent with prior research done by Abrazhevich, (2001), Kurnia and Benjamin, (2007), Black (2005); Abrazhevich (2004); Özkan et al, (2010) and Zhou (2011).…”

Section: B Effect Of Trust On Consumers' Perception Epssupporting

confidence: 93%

Antecedents to Adoption of Electronic Payment Systems in Sri Lanka

Kulathunga¹,

Ekanayake²

2019

Scientific Research Journal

View full text Add to dashboard Cite

Electronic payment systems (EPS) provide an alternative for traditional payment systems. Even though EPS provide a more convenient method for performing transactions, customers have not switched to EPS as expected. Researchers have investigated this issue over the past and they have identified that there are a variety of factors hindering the usage of EPS by customers. Literature review reveals that there are contradictory findings between researchers on this matter and hence it is evident that there is no agreement among the researchers as to which factors really affect the usage of EPS by customers. Therefore, this study aimed at identifying critical factors affecting the customer perception towards the use of EPS. Through a thorough literature review, the researchers could identify five antecedents which have been cited by many researchers as important factors determining the usage of EPS. Amongst them, the present research revealed that "benefits", "trust" and "compatibility" as significant antecedents to the adoption of electronic payment systems in Sri Lanka.

show abstract

Section: B Effect Of Trust On Consumers' Perception Epssupporting

confidence: 93%

Antecedents to Adoption of Electronic Payment Systems in Sri Lanka

Kulathunga¹,

Ekanayake²

2019

Scientific Research Journal

View full text Add to dashboard Cite

show abstract

“…Dholakia and Chiung (2003) investigated the role of gender in the differences in attitude towards online shopping. Black (2005) identified how age, income, gender, education, cost of living, crime index affect purchase intention. V enkatesh and Agarwal (2006) in their seminal work identified how age and gender affect website usability.…”

Section: The Moderating Effect Of Customer Demographics and Psychogramentioning

confidence: 99%

The Interrelationship of Personal Variables, Website Characteristics and Trust in Online Travel Portals

Ganguly¹,

Dash²,

Cyr

2011

Tourism Recreation Research

View full text Add to dashboard Cite

Lack of trust in online transactions has been dted, by scholars in the past, as the main reason for the dislike of online shopping. The objective of this paper is to develop a framework for studying the influence of website characteristics on Trust in online travel portals and empirically validate it. In the first phase, a causal model is developed in which the relative importance attached to the different website characteristics, to generate trust in online travel portals, are identified. In the next phase, a set of models has been proposed, that focus on the customers' personal variables, ie., demographic and psychographic-that moderate the relationship between these antecedents of trust, and trust. Our empirical model offers insights into the relative importance of the website characteristics contributing to trust in travel portals across customers of varying psychographic and demographic values in India.

show abstract

“…The importance of trust has been highlighted by past research (Black, 2005;Fleischmann and Ivens, 2019;Ofori et al, 2017;Sas and Khairuddin, 2015;Kumar et al, 2020), suggesting that it is fundamental and constitutes a key driver of consumer adoption of the technology. A notable exception is the study of trust by Marella et al (2020), who analysed online discussions of Bitcoin and identified functionality, reliability and helpfulness as key constructs.…”

Section: Introductionmentioning

confidence: 99%

Do consumers really trust cryptocurrencies?

Arli

Esch

Bakpayev

et al. 2020

MIP

View full text Add to dashboard Cite

PurposeIn this study, we focus on consumer perceptions of cryptocurrencies. We hypothesize that knowledge of cryptocurrencies, trust in government, and the speed of transactions are the main factors contributing to consumers' trust in cryptocurrencies.Design/methodology/approach451 MTurk workers, a convenient sample incentivized with a small monetary payment, participated in a cross-sectional online study with cryptocurrencies serving as the focal product category.FindingsWe obtained support for our hypothesized notion that knowledge of cryptocurrencies, trust in government, and the speed of transactions are the main factors contributing to consumers' trust in cryptocurrencies. Our research makes several important theoretical contributions. First, we demonstrate that consumers who understand and know how cryptocurrencies work are more likely to trust and invest in the currency. Next, we demonstrate that consumers are more likely to trust cryptocurrencies and their peer-to-peer transactions if, preferably, they take place via a central issuer and are regulated by their respective governments.Originality/valueThis study is the first known paper to focus on cryptocurrencies from the consumers' perspective. Next, we identify key antecedents of trust towards cryptocurrencies. Second, we reveal the role of government concerning cryptocurrencies. Finally, FinTech firms and banks (should they choose to enter the cryptocurrency market) need not spend time and money on marketing, advertising, and promotions in order to try to allay consumers' anxiety when it comes to their uptake in the different digital currencies. Rather, this would allow the FinTech firms and banks to allocate resources to focus their attention on marketing, advertising and promoting the factors (i.e. knowledge, trust in government, and speed of transaction) that drive intent to invest in cryptocurrencies.

show abstract

Predictors of consumer trust: likelihood to pay online

Cited by 32 publications

References 20 publications

Antecedents to Adoption of Electronic Payment Systems in Sri Lanka

Antecedents to Adoption of Electronic Payment Systems in Sri Lanka

The Interrelationship of Personal Variables, Website Characteristics and Trust in Online Travel Portals

Do consumers really trust cryptocurrencies?

Contact Info

Product

Resources

About