Predictors of patronage intentions towards ‘green’ hotels in an emerging tourism market

Filimonau, Viachaslau; Matute, Jorge; Mika, Mirosław; Kubal-Czerwińska, Magdalena; Krzesiwo, Kinga; Pawłowska-Legwand, Aneta

doi:10.1016/j.ijhm.2022.103221

Cited by 32 publications

(16 citation statements)

References 93 publications

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“…Prior studies reveal that hotels' environmental responsible initiatives often generate favorable guests' perceptions and positive responses such as greater patronage, higher willingness to pay a premium, higher brand loyalty, and increased intention to spread positive word‐of‐mouth (WOM) about green hotels (e.g., Balaji et al, 2019; Filimonau et al, 2022; Lo, 2020; Mohsin et al, 2019). Notably, WOM represents an opportunity for hotels to achieve a competitive advantage because it is often regarded as a highly credible source of information (Jalilvand et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

How do hotel star ratings affect the relationship between environmental CSR and green word‐of‐mouth?

Lin

Zhou

Zheng

et al. 2023

Corp Soc Responsibility Env

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Hotels have increasingly engaged in environmentally responsible initiatives to demonstrate their commitment to environmental concerns and sustainable hospitality and tourism. These initiatives are expected to become even more popular in the context that the COVID‐19 crisis has driven people to further acknowledge the importance of the ecosystem. This study aims to examine how hotels' environmental corporate social responsibility (CSR) affects customers' green word‐of‐mouth (WOM). Structural equation modeling was employed to analyze data from an online survey of 749 Chinese respondents. The findings reveal that hotels' environmental CSR indirectly enhances customers' green WOM intention via green perceived value (i.e., cognitive route) and green hotel pride (i.e., emotional route). Furthermore, the indirect effects of hotels' environmental CSR on customers' green WOM are more substantial for hotels with higher star ratings. These findings offer valuable insights for hoteliers to develop genuine environmentally responsible initiatives that can generate positive customer responses.

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Section: Introductionmentioning

confidence: 99%

How do hotel star ratings affect the relationship between environmental CSR and green word‐of‐mouth?

Lin

Zhou

Zheng

et al. 2023

Corp Soc Responsibility Env

View full text Add to dashboard Cite

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“…As evidenced from the study, consumers’ appreciation or acknowledgement of eco-friendly attributes is not only limited to physical properties of a hotel and ease of participation in eco-friendly programs but also includes visibility of social impact and credibility of its marketing efforts. Therefore, eco-innovative hotels striving to increase their customer base could begin by expanding their eco-innovative features in line with guests’ preferences (Filimonau et al , 2022; Gupta et al , 2022).…”

Section: Discussionmentioning

confidence: 99%

Visitors’ eco-innovation adoption and green consumption behavior: the case of green hotels

Sharma

Chen

Ramos

et al. 2023

IJCHM

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Purpose Green hospitality studies have not adequately focused on the diffusion of eco-innovative hotels amongst visitors. This study aims to fill this gap by identifying green hotel attributes that influence visitors’ adoption of eco-friendly hotel and their intentions to partake in green initiatives. Design/methodology/approach The paper uses a mixed-method approach to explore the drivers of customers’ green hotel adoption and consumption. In the qualitative phase, data were collected via 20 open-ended interviews and analyzed to derive a measurement scale. The scale was then tested through a survey comprising 500 respondents using structural equation modelling. Findings The study results elucidate how guests’ visit intentions and green consumption behavior is built through their perception of newness and uniqueness of eco-innovative attributes. Findings shed light on how green hotel’s sustainable communication and corporate social responsibility outreach efforts positively influence guest visit intentions. Research limitations/implications Study results reveal perceived eco-innovativeness as an important antecedent of visit intentions. Based on guest’s preferences, green hotels striving to increase its visitors’ base could begin by expanding their eco-innovative attributes. Originality/value Contrasting previous studies that have exclusively used the theory of planned behavior constructs, this study argues that diffusion of innovation constructs also offer valuable insights into guests’ visit intentions. While existing studies have covered limited number of eco-innovative attributes, this study adds to the literature by presenting a comprehensive set of attributes including trustworthiness of communication and observability of its social impacts.

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“…Two main patterns were identified. On one hand, there is evidence indicating that older visitors are more likely to have higher levels of pro‐environmental behaviors at a destination (Adam, 2021; Dolnicar & Grün, 2009; Dolnicar & Leisch, 2008b; Filimonau et al, 2022). Moeller et al (2011) and Kim (2012) reinforce this perspective, showing that younger visitors are less environmentally friendly.…”

Section: Literature Reviewmentioning

confidence: 99%

The role of air quality for reaching tourism environmental sustainability: A segmentation approach based on visitors' pro‐environmental behaviors

Eusébio

Rodrigues

Carneiro

et al. 2023

Journal of Tourism Research

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Due to the growing awareness concerning environmental problems, specifically air pollution, it is crucial to understand the relationship between perceptions of air quality and the pro‐environmental behaviors of visitors. This study segments visitors based on self‐reported pro‐environmental behaviors. A survey was carried out in Portugal (N = 602). Three clusters with different pro‐environmental profiles emerged: eco‐transportation seekers; environmentally committed visitors; and environmentally insensitive visitors. Differences were detected among the clusters regarding pro‐environmental behaviors at home, environmental attitudes, perception of the destination air quality, and perception of the impact of air quality on health, as well as sociodemographic and travel characteristics.

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Predictors of patronage intentions towards ‘green’ hotels in an emerging tourism market

Cited by 32 publications

References 93 publications

How do hotel star ratings affect the relationship between environmental CSR and green word‐of‐mouth?

How do hotel star ratings affect the relationship between environmental CSR and green word‐of‐mouth?

Visitors’ eco-innovation adoption and green consumption behavior: the case of green hotels

The role of air quality for reaching tourism environmental sustainability: A segmentation approach based on visitors' pro‐environmental behaviors

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