“…First, most studies are cross-sectional and, therefore, the causal order of variables cannot be derived from these surveys. While some scholars have found that media use predicts racial attitudes (Armstrong, Neuendorf, & Brentar, 1992;Dixon, 2008), others have demonstrated that prejudiced individuals use media programs that portray ethnic minorities negatively (Oliver & Armstrong, 1995;Schemer, 2012a). These findings highlight the fact that the causal direction of variables cannot be determined using cross-sectional data.…”