Predispositions and the comparative effectiveness of rational, emotional and discrepant appeals for both high involvement and low involvement products

Holmes, John; Crocker, Kenneth E.

doi:10.1007/bf02721951

Cited by 93 publications

(53 citation statements)

References 12 publications

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“…4.1.5. Intention to purchase apparel and attend games Holmes and Crocker (1987) examined consumer intentions to purchase high and low involvement products and MacKenzie et al (1986) examined advertising effectiveness and its effect on purchase intentions. Items were adapted from each of these scales and measured fans' intention to purchase their favorite NFL team's apparel and attend this team's games.…”

Section: Anticipated Regretmentioning

confidence: 99%

Explaining NFL fans' purchase intentions for revered and reviled teams: A dual-process perspective

Sierra

Taute

Heiser

2012

Journal of Retailing and Consumer Services

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Section: Anticipated Regretmentioning

confidence: 99%

Explaining NFL fans' purchase intentions for revered and reviled teams: A dual-process perspective

Sierra

Taute

Heiser

2012

Journal of Retailing and Consumer Services

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“…Functional foods are distinct from durable products in that they are consumed almost immediately and require little deliberation (as they are low-involvement products, see Holmes and Crocker 1987). That said, specialised knowledge is required to stimulate buying.…”

Section: Conceptualising the Consumer K Nowledge Of F Unctional Foodsmentioning

confidence: 99%

Consumer knowledge of functional foods

Sääksjärvi

Holmlund

Tanskanen

2009

The International Review of Retail, Distribution and Consumer R

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This study constructs a multi-dimensional index to measure consumer knowledge of functional foods. A nationwide survey in Finland shows that objective and specific knowledge are the most important components in the consumer knowledge index and that they distinguish experts from novices. Gender, education, income, and age serve as functional foods, which in turn affects attitudes towards health and, consequently, buying behaviour. The study extends the application of consumer knowledge literature to non-durables and edible products and provides further insights into the growing functional foods market as seen from the consumer perspective.

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“…Intrinsic religiosity items were borrowed from Gorsuch and McPherson (1989), and attitude toward zodiac signsitems were borrowed from Holmes and Crocker (1987).Attitude toward finalesand suspension of disbelief were assessed with novel scales pretested for domain coverage, clarity, and redundancy.Here, content and criterion validity were evaluated by a group of research experts and potential respondents, therebyvalidating the measurement item sets.…”

Section: Study 1: Korean Respondents Scale Descriptionsmentioning

confidence: 99%

Intrinsic Religiosity and Attitude toward Finales as Precursors of Superstitious Beliefs: A Cross-Cultural Investigation

Sierra¹,

Hyman²,

Lee³

et al. 2017

AJBR

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Leaning on the theoretical tenets of experiential consumption and attitude process literatures, this cross-cultural research uses path analysis to examine antecedents and consequences of superstitious beliefs. For the Korean data, attitude toward finales fully mediates the relationship between intrinsic religiosity and superstitious beliefs. For the U.S. data, intrinsic religiosity has no effect on either attitude toward finales or superstitious beliefs. For both samples, (1) attitude toward finales has a positive effect on suspension of disbelief, and (2) attitude toward zodiac signs and zodiac sign expertise relate positively to superstitious beliefs. This research adds to the religiosity and superstition literatures by exploring carefully selected yet under-researched antecedents and consequences of consumers' superstitious beliefs. The mediation effect for Korean respondents and model differences between the Korean and U.S. respondent sets provide novel empirical results.

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Predispositions and the comparative effectiveness of rational, emotional and discrepant appeals for both high involvement and low involvement products

Cited by 93 publications

References 12 publications

Explaining NFL fans' purchase intentions for revered and reviled teams: A dual-process perspective

Explaining NFL fans' purchase intentions for revered and reviled teams: A dual-process perspective

Consumer knowledge of functional foods

Intrinsic Religiosity and Attitude toward Finales as Precursors of Superstitious Beliefs: A Cross-Cultural Investigation

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