“… 17 Here I refer not only to schools, museums, and national or even transnational bureaux and agencies (like UNESCO) dealing with cultural heritage and the politics of culture in general, with their enormous power of implementing top-down social policies (as with Hlinsko), but also to the more community-level institutions, like cultural associations (as with Castelnuovo). The literature on UNESCO and other agencies dealing with culture and heritage is very rich (see, among many others, Adell et al 2015 ; Akagawa and Smith 2009 ; Brumann 2014 ; Hemme, Tauschek, and Bendix 2013 ; Palumbo 2006 ; Testa 2016a ). Much less abundant are the works on the role of cultural associations in shaping knowledge, ideas, and poetics of tradition and heritage, especially in small, rural contexts.…”