The kinetic behavior in the direct synthesis of H 2 O 2 with Pd-Me (Me = Ag, Pt) catalysts prepared by depositing the noble metals by electroless plating deposition (EPD) or deposition-precipitation (DP) methods on a-Al 2 O 3 asymmetric ceramic membrane with or without a further surface coating by a carbon thin layer is reported. The effect of the second metal with respect to Pd-only catalysts considerably depends on the presence of the carbon layer on the membrane support. Several factors in the preparation of these membranes as well as the reaction conditions (temperature, concentration of Br ) , pH) determine the selectivity in H 2 O 2 formation, influencing the rate of the consecutive reduction of H 2 O 2 (which is faster with respect to H 2 O 2 decomposition on the metal surface) and/or of direct H 2 + O 2 conversion to H 2 O. Defective Pd sites are indicated to be responsible for the two unselective reactions leading to water formation (parallel and consecutive to H 2 O 2 formation), but the rate constants of the two reactions are differently influenced from the catalytic membrane characteristics. Increasing the noble metal loading on the membrane not only increases the productivity to H 2 O 2 , but also the selectivity, due to the formation of larger, less defective, Pd particles.