Preference Change through Choice

Johansson, Petter; Häll, Lars; Chater, Nick

doi:10.1016/b978-0-12-381431-9.00006-1

Cited by 16 publications

(18 citation statements)

References 71 publications

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“…However, rewards in these laboratory studies were objective (e.g., monetary payoff), whereas many real-world decision environments involve subjective evaluations of reward (e.g., satisfaction with food choice). In such cases, rather than choices following preferences, preferences may follow choices with subjective reward (i.e., value) to maximize coherency between preferences and behaviour 12,13. If so, increasing coherency would lessen the tendency to explore while uncertainty increases, contrary to previous findings.…”

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confidence: 79%

Coherency-maximizing exploration in the supermarket

Riefer

Prior²,

Blair³

et al. 2017

Nat Hum Behav

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confidence: 79%

Coherency-maximizing exploration in the supermarket

Riefer

Prior²,

Blair³

et al. 2017

Nat Hum Behav

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“…In addition, our simulation indicated that the degree of confounding varies depending on several factors that are specific to individual experiments (see also Sagarin and Skowronski, 2009a). Therefore, the fact that some well-crafted studies (e.g., Chen and Risen, 2010; Izuma et al, 2010; Sharot et al, 2010b; Alós-Ferrer et al, 2012; Johansson et al, 2012) provided evidence for choice-induced preference change does not mean that other studies are immune to the confounding issue. The confounding of the artifact must be taken into account in future studies of choice-induced preference change, and the results from past studies that did not address the issue must be re-established.…”

Section: How Does the Problem Affect Past Findings?mentioning

confidence: 99%

“…One potentially important difference is that Johansson et al’s choice blindness paradigm is likely to induce more cognitive dissonance because unlike the blind choice paradigm, participants think that their choice completely depended on their preference. Although this study is yet to be published, and its details are not yet available, it seems promising and the effect seems to be large (Johansson et al, 2012). …”

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confidence: 97%

“… 1 There is another study reporting evidence for choice-induced preference change, which is yet to be published in a peer-reviewed journal (see Johansson et al, 2012). This study dissociated preference from choice by using a choice blindness paradigm (Johansson et al, 2005).…”

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confidence: 99%

“…This study dissociated preference from choice by using a choice blindness paradigm (Johansson et al, 2005). In this paradigm, by using a magic trick, participants were led to believe that they chose an item that they had preferred less than the alternative (Johansson et al, 2012; see Henkel and Mather, 2007 for a conceptually similar manipulation and how beliefs about a past choice leads to memory modulation). This paradigm is similar to the blind choice paradigm used in Egan et al (2010) and Sharot et al (2010b) in the sense that participants’ choice no longer reflects their preference (in fact, this paradigm could be more conservative because the information revealed by choice biases preference change in the opposite direction.…”

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confidence: 99%

See 2 more Smart Citations

Choice-Induced Preference Change in the Free-Choice Paradigm: A Critical Methodological Review

Izuma¹,

Murayama²

2013

Front. Psychology

106

130

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Choices not only reflect our preference, but they also affect our behavior. The phenomenon of choice-induced preference change has been of interest to cognitive dissonance researchers in social psychology, and more recently, it has attracted the attention of researchers in economics and neuroscience. Preference modulation after the mere act of making a choice has been repeatedly demonstrated over the last 50 years by an experimental paradigm called the “free-choice paradigm.” However, Chen and Risen (2010) pointed out a serious methodological flaw in this paradigm, arguing that evidence for choice-induced preference change is still insufficient. Despite the flaw, studies using the traditional free-choice paradigm continue to be published without addressing the criticism. Here, aiming to draw more attention to this issue, we briefly explain the methodological problem, and then describe simple simulation studies that illustrate how the free-choice paradigm produces a systematic pattern of preference change consistent with cognitive dissonance, even without any change in true preference. Our stimulation also shows how a different level of noise in each phase of the free-choice paradigm independently contributes to the magnitude of artificial preference change. Furthermore, we review ways of addressing the critique and provide a meta-analysis to show the effect size of choice-induced preference change after addressing the critique. Finally, we review and discuss, based on the results of the stimulation studies, how the criticism affects our interpretation of past findings generated from the free-choice paradigm. We conclude that the use of the conventional free-choice paradigm should be avoided in future research and the validity of past findings from studies using this paradigm should be empirically re-established.

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‘This Is the Person You Selected’: Eyewitnesses' Blindness for Their Own Facial Recognition Decisions

Sagana

Sauerland

2014

Applied Cognitive Psychology

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show abstract

Preference Change through Choice

Cited by 16 publications

References 71 publications

Coherency-maximizing exploration in the supermarket

Coherency-maximizing exploration in the supermarket

Choice-Induced Preference Change in the Free-Choice Paradigm: A Critical Methodological Review

‘This Is the Person You Selected’: Eyewitnesses' Blindness for Their Own Facial Recognition Decisions

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