Preference for Anonymous Giving

Imada, Hirotaka

doi:10.5178/lebs.2020.76

Cited by 5 publications

(3 citation statements)

References 51 publications

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“…In this paper, however, donors themselves could choose to be non-anonymous or anonymous on an online sequential donation platform, which means that they had the option to hide their name and avatar or not. Past studies based on these similar anonymous behaviors point out that the most common reason driving people to donate anonymously was to avoid judgments from the public (Peacey and Sanders, 2013 ; Raihani, 2014 ; Imada, 2020 ; Raihani and Power, 2021 ).…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Positive Sentiment and the Donation Amount: Social Norms in Crowdfunding Donations During the COVID-19 Pandemic

Peng

Wei

2022

Front. Psychol.

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Public welfare fundraising has been used to collect donations for medical supplies and has played an important role in the fight against the COVID-19 pandemic. This paper studies online crowdfunding donations from the Alumni Association of Wuhan University to North American alumni; donation data are used to investigate how individuals' donation behavior is affected by the previous donation amount and information provided by the fundraising platform. First, our results show that one's donation amount is positively affected by the previous donation amount. Second, the donor's positive sentiment in the message that he or she leaves, as measured by either natural language processing or a manual rating, can affect the subsequent anonymity and messages but not the subsequent donation amount. Third, anonymous donations are much smaller than non-anonymous donations.

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Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Positive Sentiment and the Donation Amount: Social Norms in Crowdfunding Donations During the COVID-19 Pandemic

Peng

Wei

2022

Front. Psychol.

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“…Experimental studies have shown that individuals feel uncomfortable when they learn that they are morally superior to their peers (Cowgill, 2017 ) or when their moral actions are highlighted to others (Wang & Tong, 2015 ) and these negative feelings might prompt individuals to hide their good deeds from others. For instance, when making charitable donations online, people often hide their donations from others by making them anonymously ( Big Charitable Gifts , 2020 ; Imada, 2020 ) and the tendency to donate anonymously (either by hiding their name or the amount donated) is higher when the donation is especially generous (Mokos & Scheuring, 2019 ; Peacey & Sanders, 2014 ; Raihani, 2014 ). Similar results have been obtained in experimental settings (Jones & Linardi, 2014 ), although we note that most of these studies involve WEIRD (Henrich et al, 2010 ) populations and it remains an open question as to whether these patterns would generalise to different cultures.…”

Section: Reputation Management Strategies In Humansmentioning

confidence: 99%

No good deed goes unpunished: the social costs of prosocial behaviour

Raihani

2021

Evolut. Hum. Sci.

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Performing costly helpful behaviours can allow individuals to improve their reputation.Those who gain a good reputation are often preferred as interaction partners and are consequently better able to access support through cooperative relationships with others.But investing in prosocial displays can sometimes yield social costs: excessively generous individuals risk losing their good reputation, and even being vilified, ostracised or antisocially punished. As a consequence, people frequently try to downplay their prosocial actions or hide them from others. In this review, we explore when and why investments in prosocial behaviour are likely to yield social costs. We propose two key features of interactions that make it more likely that generous individuals will incur social costs when:(i) observers infer that helpful behaviour is motivated by strategic or selfish motives; and (ii) observers infer that helpful behaviour is detrimental to them. We describe how the cognition required to consider ulterior motives emerges over development and how these tendencies vary across cultures -and discuss how the potential for helpful actions to result in social costs might place boundaries on prosocial behaviour as well as limiting the contexts in which it might occur. We end by outlining the key avenues and priorities for future research.

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“…Experimental studies have shown that individuals feel uncomfortable when they learn that they are morally superior to their peers (169) or when their moral actions are highlighted to others (170) and these negative feelings might prompt individuals to hide their good deeds from others. For instance, when making charitable donations online, people often hide their donations from others by making them anonymously (171,172) and the tendency to donate anonymously (either by hiding their name or the amount donated) is higher when the donation is especially generous (173)(174)(175). Similar results have been obtained in experimental settings (176), though we note that most of these studies involve WEIRD (177) populations and it remains an open question as to whether these patterns would generalise to different cultures.…”

Section: Reputation Management Strategies In Humansmentioning

confidence: 99%

No Good Deed Goes Unpunished: the social costs of prosocial behaviour

Raihani¹

2021

Preprint

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Performing costly helpful behaviours can allow individuals to improve their reputation. Those who gain a good reputation are often preferred as interaction partners and are consequently better able to access support through cooperative relationships with others. But investing in prosocial displays can sometimes yield social costs: excessively generous individuals risk losing their good reputation, and even being vilified, ostracised or antisocially punished. As a consequence, people frequently try to downplay their prosocial actions or hide them from others. In this review, we explore when and why investments in prosocial behaviour are likely to yield social costs. We propose two key features of interactions that make it more likely that generous individuals will incur social costs when: (i) observers infer that helpful behaviour is motivated by strategic or selfish motives; and (ii) observers infer that helpful behaviour is detrimental to them. We describe how the cognition required to consider ulterior motives emerges over development and how these tendencies vary across cultures – and discuss how the potential for helpful actions to result in social costs might place boundaries on prosocial behaviour as well as limiting the contexts in which it might occur. We end by outlining the key avenues and priorities for future research.

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Preference for Anonymous Giving

Cited by 5 publications

References 51 publications

Positive Sentiment and the Donation Amount: Social Norms in Crowdfunding Donations During the COVID-19 Pandemic

Positive Sentiment and the Donation Amount: Social Norms in Crowdfunding Donations During the COVID-19 Pandemic

No good deed goes unpunished: the social costs of prosocial behaviour

No Good Deed Goes Unpunished: the social costs of prosocial behaviour

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