“…Women's bodies tend to be evaluated and scrutinized more often than men's bodies (for a discussion of objectification, see Fredrickson & Roberts, 1997;Oehlhof, Musher-Eizenman, Neufeld, & Hauser, 2009), which may cause women to become increasingly aware of how they appear to others, especially to a romantic partner. In addition, men tend to place more significance on a potential mate's physical attractiveness than do women (Legenbauer et al, 2009;Margolin & White, 1987;Townsend & Levy, 1998), and women typically place more importance on their own appearance than do men (Pliner, Chaiken, & Flett, 1990). Both of these tendencies may cause women to invest more time and effort in trying to attain an ideal physique (i.e., thin).…”