“…In a trade study, Armington (1969) first proposed that home and foreign goods were differentiated based purely on the origin of their production and that consumers favored goods produced in their home countries. Morey (2016) recently verified that consumers place greater value on items produced in their own country when origin was the only tangible difference in the products. Numerous studies have shown that consumers are often willing to pay a premium for fresh food products produced within the region in which they live (Grebitus, Lusk, & Nayga, 2013; Jekanowski, Williams, & Schiek, 2000; Peterson, Taylor, & Baudouin, 2015; Toler, Briggeman, Lusk, & Adams, 2009).…”