“…Although BWS has been used widely in agriculture and resource management research in Europe and North America ( Atta and Micheels, 2020 ; Jones et al, 2013 ; Scarpa et al, 2011 ; Stone et al, 2018 ), its application thus far in LMICs contexts has been limited (for exceptions, see Mason et al, 2019 ; Maredia et al, 2022 ). Moreover, most agrifood studies that employ BWS have looked either at producers ( Atta and Micheels, 2020 , Ortega et al, 2015 , Wolf and Tonsor, 2013 )or consumers ( Loose and Lockshin, 2013 ; Lusk and Briggeman, 2009 ).…”