Preferences for Single-Turn vs. Multiturn Voice Dialogs in Automotive Use Cases—Results of an Interactive User Survey in Germany

Burggraf, Peter; Beyer, Moritz; Ganser, Jan-Philip; Adlon, Tobias; Muller, Katharina; Riess, Constantin; Zollner, Kaspar; Sabmannshausen, Till; Kammerer, Vincent

doi:10.1109/access.2022.3174592

Cited by 2 publications

(2 citation statements)

References 23 publications

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“…In single-turn interactions, consumers express themselves either orally or manually, the technology responds by presenting output, and the interaction ends (e.g., Burggräf et al 2022; Ke et al 2022). For example, in a Google search, consumers enter search terms and the technology presents search results.…”

Section: Verbal Disclosure In Oral Versus Manual Interactions With Te...mentioning

confidence: 99%

“…In multiturn interactions, interlocutors engage in back-and-forth turn-taking, taking information received into account for the following turn (e.g., Burggräf et al 2022; Ke et al 2022). For instance, conversations with text or voice-based chatbots constitute instances of multiturn interactions (Bergner, Hildebrand, and Häubl 2019; Dellaert et al 2020; Luo et al 2019).…”

Section: Verbal Disclosure In Oral Versus Manual Interactions With Te...mentioning

confidence: 99%

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Information Disclosure in the Era of Voice Technology

Melzner¹,

Bonezzi²,

Meyvis³

2023

Journal of Marketing

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Whenever consumers interact with technological devices connected to the internet, they disclose information about themselves. The rapid diffusion of voice technology is shifting the way consumers interact with technological devices from typing or clicking to speaking. This article offers a comprehensive analysis of how this occurring shift from manual to oral communication with technology affects information disclosure. It first considers verbal disclosure and provides a conceptual framework that explicates how voice technology can influence consumers’ propensity to reveal information about themselves through semantic content disclosed voluntarily. It then considers non-verbal disclosure and provides an analysis of how voice technology enables the collection of information revealed rather unintentionally through vocal paralanguage and ambient sound. The article offers testable propositions and poses open research questions that can serve as impetus for future research. Additionally, it provides insights to marketers for how to navigate voice technology as a source of consumer information and to policymakers for how to better protect consumer privacy in interactions with voice technology.

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Section: Verbal Disclosure In Oral Versus Manual Interactions With Te...mentioning

confidence: 99%