“…Finally, it was considered likely that femaleplacebo responders would be evaluated more negatively than males who benefit from a placebo on several of the descriptors. For example, it has been shown previously than women (compared to men) who eat "bad" foods (for example, pie) or larger meals are considered less attractive, likeable, and healthy (Vartanian et al 2007;Oakes andSlotterback 2004-2005). It was considered unlikely that placebo responders would differ from those benefiting from medication on many of the descriptors (for example, hostile, attractive, friendly, rude, clean, orderly, boring, conceited, caring, humorous, immoral, concerned about appearance, sloppy, overweight, and underweight).…”