Preliminary Emotional User Experience Model for Mobile Augmented Reality Application Design: A Kansei Engineering Approach

Abstract

The user experience, often known as UX, is the key factor in determining a product success and increase user’s acquisition. However, this field of research lacks conceptual and practical models to follow when designing pervasive technologies such as mobile augmented reality (MAR). To convey a pleasant UX, it is necessary to identify the contributing factor and the components that influence the enhancement of the MAR design. The findings of the study indicated that emotions are the main factor that drives the user’s perception and hence, their choice and pleasure. This paper presents a preliminary model for designing an emotional UX mobile augmented reality application with the use of Kansei engineering approach. Ultimately, this model will provide insight into the design fundamentals that influence the user experiences. The outcomes of this study will assist researchers and designers in shaping the emotional user experience design.

Embedding Emotions in the Metaverse: The Emotive Keywords for Augmented Reality Mobile Library Application

“…KE relies on domain-specific lexical terminologies known as "Kansei Words" (KWs), which often referred to as "emotive keywords" [3]. These KWs function as communicative pathways, reflecting the users' emotional experiences and perceptions as they engage with diverse product designs [4]. Each emotive keyword is carefully constructed to portray the subtle emotional reactions that consumers feel towards a particular product.…”