Promoting a more sustainable development of urban realities is one of the most important goals of the recent decades. One possible strategy to undertake in order to achieve this objective is the implementation of a road pricing: tolling private cars when passing by certain roads of the network could be a way to tone down the traffic congestion and, at the same time, encourage the shifting towards more sustainable means of transport. In this context, we suggest a method to distribute in a fair way the outcomes/revenues of this pricing strategy. In particular, we propose to design a free-floating bike-sharing system whose resources could be allocated in the territory according to spatial and social equity principles. The relation between the amount of the tolls, the number of days of application of the policy, and the pursued equity is investigated, and both a numerical application (to a test network and to a real case study) and a sensitivity analysis in support of the method are enclosed.