Premises for the development of digital services in Russian rural areas in search of sustainability

Abstract

The objective of the paper is to analyses the premises of the development of e-commerce and other various online services possible to be provided by rural people. As far as our former researches show that rural community is concerned about its environment and do its best to preserve nature and cultural heritage, but lack of resources make obstacles to stop some natural problems. Moreover, rural people suffer from unemployment, so their priority is to find a job and means for life. We see that new job opportunities could solve the problem of unemployment and boost new activities to take care of their homeland. So we analyze the level of Internet penetration to the countryside and how it influences on new opportunities for employment in the countryside.