“…Many have tried to quit prior to, and during, pregnancy (USDHHS, 2001). However, although most women are asked about their smoking status at the first prenatal visit, relatively few receive adequate counseling or assistance to aid them in quitting (Floyd et al, 2001;Grimley, Bellis, Raczynski, & Henning, 2001;Helwig, Swain, & Gottlieb, 1998;Mayer, Melvin, Chapin, & Root, 2002;Mullen et al, 1998;Thorndike, Rigotti, Stafford, & Singer, 1998;Zapka et al, 2000). These clinical practices persist despite the availability of evidencebased treatment and the considerable return on investment: For every $1 spent on the treatment of a pregnant smoker, $3 can be saved in neonatal costs, and up to $6 in long-term costs (Marks, Koplan, Hogue, and Dalmat, 1990;Windsor et al, 1993).…”