ABSTRACT:A new anionic conjugated polymer containing a fluorene group in the main chain was designed and synthesized from poly(2,7-(9,9Ј-dihexylfluorene)-5,5Ј-bibenzimidazole) (PFBI). The polymer showed strong blue emission with high quantum efficiency (0.64) at 450 nm in MeOH and the dramatic quenching effect by Methyl Viologen (MV 2ϩ ). The fluorescence-quenching effect results from the weak complex formation between an anionic polymer and electron acceptors such as bipyridinium derivatives. The linear Stern-Volmer constant (K sv ) was 3.7ϫ10 5 M Ϫ1 for MV 2ϩ . The newly synthesized polymer is expected to show the applicability for biological and chemical sensors.