Research and development of nanocellulose and nanocellulose-reinforced composite materials have garnered substantial interest in recent years. This is greatly attributed to its unique functionalities and properties, such as being renewable, sustainable, possessing high mechanical strengths, having low weight and cost. This review aims to highlight recent developments in incorporating nanocellulose into rubber matrices as a reinforcing filler material. It encompasses an introduction to natural and synthetic rubbers as a commodity at large and conventional fillers used today in rubber processing, such as carbon black and silica. Subsequently, different types of nanocellulose would be addressed, including its common sources, dimensions, and mechanical properties, followed by recent isolation techniques of nanocellulose from its resource and application in rubber reinforcement. The review also gathers recent studies and qualitative findings on the incorporation of a myriad of nanocellulose variants into various types of rubber matrices with the main goal of enhancing its mechanical integrity and potentially phasing out conventional rubber fillers. The mechanism of reinforcement and mechanical behaviors of these nanocomposites are highlighted. This article concludes with potential industrial applications of nanocellulose-reinforced rubber composites and the way forward with this technology.