Chiral quinacridines react up to four times, step-by-step, with α-diazomalonates under Ru II and Rh II catalysis. By selecting the catalyst, [CpRu(CH 3 CN) 3 ][PF 6 ] (Cp = cyclopentadienyl) or Rh 2 -(oct) 4 , chemo and regioselective insertions of derived metal carbenes are achieved in favor of mono-or bisfunctionalized malonate derivatives, respectively, (r.r. > 49 : 1, up to 77 % yield, 12 examples). This multiintroduction of malonate groups is particularly useful to tune optical and chemical properties such as absorption, emission or Brønsted acidity but also cellular bioimaging. Density-functional theory further elucidates the origin of the carbene insertion selectivity and also showcases the importance of conformations in the optical response.