Incorporation of fillers in rubber results in a profound effect on rheological and mechanical properties of the formed composites. Fillers are customarily classified into organic and inorganic. The latter class includes calcium carbonate, talc, barium sulfate, kaolin, silica, etc. Molybdates are inorganic, nontoxic white pigments combined with reasonable pricing range and controlled solubility. The purpose of this study was to employ white molybdates and study their role as reinforcing fillers that can replace traditional carbon black, or semi-reinforcing furnance black (SRF), with both natural rubber (NR) and a blend of natural rubber-styrene butadiene rubber (NR-SBR), to show the modification of rheometric characteristics, tensile strength, strain at break, hardness, Young's modulus, swelling in toluene, thermal oxidative aging, and calculation of the rubber-filler interaction after the addition of such fillers.