The article discusses the major principles of innovation processes effective management. In the article there are defined the main participants of innovation process and functions of innovation process management. There is given a general diagram of innovation process management. Also there is stated that effective management of innovation processes is closely connected with combination of all the system elements in a company activity. Creation and wide distribution of new products and services becomes a determining factor of a company growth and development, increase of production, employment rate and of investments attraction. Innovative development is the most important factor capable of increasing company competitiveness. This factor is based on various kinds of activity such as scientific, social, production or financial activity. Innovations are aimed at significant increase of technical and economic efficiency of company activity.