Vanillic acid (VA), an abundant renewable biomaterial derived from lignin, has been employed as a new building skeleton to formulate esters. These esters with different alkyl chains (VA4-Cn) were synthesized, characterized, and used as plasticizers for phthalate-free flexible poly(vinyl chloride) (PVC). Miscibility analysis reveals that VA4-Cn exhibits good miscibility with PVC and that the length of the alkyl chains of VA4-Cn is the key factor for improving its miscibility. The PVC blends of esters derived from vanillic acid display flexibility and stretchability comparable to or better than those of the PVC blend of dioctyl phthalate (DOP). In particular, PVC/VA4-C1 has a 55% higher elongation at break than PVC/DOP. The thermal stability of PVC/ VA4-Cn blends and plasticizer volatility and thermal stability are improved by increasing the alkyl chain length, which may be explained by an increase in the molecular weight. However, the leaching in n-hexane increases with increasing alkyl chain length due to the increased nonpolarity of the plasticizer. Nevertheless, in terms of glass transition temperature reduction, VA4-Cn demonstrated a plasticizing performance that was comparable to or better than that of DOP. In particular, good plasticization was achieved when VA4-C1 was used. The plasticizing effect is excellent without any phase separation at high concentrations. These results suggest that VA4-Cn has great potential as a biobased alternative to traditional phthalate plasticizers.