Transparent MOCVD‐grown NiO films have been functionalized with the luminescent (1,10‐phenanthroline)tris(2‐thenoyltrifluoroacetonato)europium(III) complex [Eu(TTA)3phen] by combining sputter activation with a solution synthetic route. To introduce the Eu complex only on selected regions, some areas of the NiO surface were activated by Ar+ ion sputtering and then functionalized with 3‐phosphonopropionic acid (CPPA) followed by the anchoring of Eu(TTA)3phen through a ligand‐exchange reaction between β‐diketonato ligands and the carboxylic groups of CPPA. The functionalized material was characterized by X‐ray photoelectron, UV/Vis and luminescence spectroscopy. XPS measurements indicated that CPPA prefunctionalization and, in turn, the Eu(TTA)3phen anchoring occurs only on the sputter‐activated region, while no anchoring takes place on the unactivated surface. The optical properties of the Eu(TTA)3phen–NiO system were evaluated by UV/Vis and luminescence spectroscopy.