“…For instance, as Beard et al (2009) note, one dominant story that has been portrayed about people with dementia is that their talk is meaningless, their recollections are of little importance, and their memories are defective. However, the importance of challenging these perceptions and advocating positive attitudes towards dementia, in both social and scientific contexts, is becoming increasingly recognized (Swaffer, 2014;Zeilig, 2014;Dementia Engagement and Empowerment Project, 2014;Brotherhood et al, 2017). Discourse on dementia is shifting away from a reductionist biomedical perspective, that portrays the disease primarily in terms of loss, towards a more holistic perspective that considers the person with dementia not as a "sufferer" but as an individual who can be supported to cope and potentially live well with the condition (Beard et al, 2009;Kitwood, 1997;Swaffer, 2014).…”