“…For technical and professional communicators (TPCs), understanding usersstudents or other institutional stakeholders-is not just a pretense to ensure users "get" the content, follow directions, or comply with product or process requirements. TPCs bring a unique reverence for user advocacy when defining, addressing, and evaluating problems (Andersen et al, 2013;Anschultz & Rosenberg, 2002;Brumberger & Lauer, 2015;Cargile Cook, 2002;Carliner, 2001;Ceraso, 2013;Cleary & Flammia, 2012;Hart-Davison, 2013;Johnson, , 2004aJohnson, , 2004bMirel, 2013;Rude, 2009;Schriver, 2013). This reverence for user advocacy can extend to pedagogical and curriculum design decisions.…”