“…be broken down into educational activities including (i) academic detailing with varying degrees of success and evidence, (ii) guidelines and clinical decision support systems, (iii) initiatives to delay the prescribing of antibiotics especially for URTIs, (iv) special prescription forms highlighting the importance of antibiotics in healthcare, (v) having posters in surgeries emphasizing the commitment of family doctors to reducing unnecessary prescribing of antibiotics, (vi) instigating point of care testing to determine the likely cause of the infection, (vii) instigating quality indicators (QIs) and monitoring performance against these, (vii) undertaking regular auditing of prescribing and feedback, (viii) restricting the number and prescribing of certain antibiotics, (ix) separating prescribing and dispensing, (x) and restricting pharmaceutical company activities 85 . Restricting or addressing inappropriate pharmaceutical company activities is particularly important in LMICs, where companies can be the principal source of physician education regarding antibiotics 330,331 . Selective point-of-care testing is seen as potentially beneficial in patients with URTIs 101,332 , and decision support systems have been shown to reduce the overuse of antibiotics in ambulatory care settings 333 .…”