Prescription drug brand Web sites: Guidance where none exists

Glinert, Lewis

doi:10.24926/iip.v1i1.191

Cited by 2 publications

(1 citation statement)

References 43 publications

(40 reference statements)

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“…Ethnicity or income do not currently seem to create disparity in Internet use except among the aged [ 208 , 209 ]. However, many websites are a navigational maze, which upsets normal reading and skimming and makes attribution of authority harder than ever [ 8 , 210 ]. Users generally scan rather than read; they read no more than 25% of the text on a visit to a page; and they only notice the first few words of a link before deciding to visit it.…”

Section: The Internetmentioning

confidence: 99%

Communicative and Discursive Perspectives on the Medication Experience

Glinert

2021

Pharmacy

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Taking the ‘medication experience’ in the broad sense of what individuals hear and say about their medication, as well as how they experience it, this paper explores diverse research on medication information available to patients and their modes and capacities for interaction, including personal circles, doctors and pharmacists, labeling and promotion, websites, and the patient’s own inner conversations and self-expression. The goal is to illustrate, for nonspecialists in communication, how the actors, messages, mediums, genres, and contextual factors within a standard ethnographic and social semiotic model of discourse and communication are operating, not always effectively or beneficially, to mediate or construct a patient’s medication experience. We also suggest how disparate insights can be integrated through such a model and might generate new research questions.

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Section: The Internetmentioning

confidence: 99%

Communicative and Discursive Perspectives on the Medication Experience

Glinert

2021

Pharmacy

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Relationship between direct-to-consumer advertising and consumers’ decision-making

Sharabati

Khraim

Khateeb

2014

International Journal of Pharmaceutical and Healthcare Marketing

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Purpose – The purpose of the study is to investigate the influence of direct-to-consumer advertising (DTCA) on consumers’ decision-making (CDM). Design/methodology/approach – Practical data were used in the empirical analysis collected from 484 consumer surveyed by means of a questionnaire. Statistical techniques such as descriptive statistics, correlation, simple and multiple regressions were employed. A Cronbach’s alpha was used to confirm the suitability of the data collection instrument. Findings – The results of the study indicated a positive significant relationship between DTCA and CDM. The results indicated that there was significant impact of healthcare awareness on CDM, but there were no significant impacts of drug–drug interactions, medical information source and consumer economical situation on CDM. Research limitations/implications – The data are also limited to a Jordanian market; therefore, generalizing results of a Jordanian setting to other countries may be questionable. Extending the analyses to other settings represent future research opportunities. Originality/value – The current research may be considered as an initiative study that highlights the effect of DTCA on CDM in Jordan and in the Arab world. The results can provide the reference for further research about the relationship between DTCA and CDM.

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Prescription drug brand Web sites: Guidance where none exists

Abstract: This paper applies insights from linguistics and discourse analysis to prescription drug brand

Cited by 2 publications

References 43 publications

Communicative and Discursive Perspectives on the Medication Experience

Communicative and Discursive Perspectives on the Medication Experience

Relationship between direct-to-consumer advertising and consumers’ decision-making

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