Presentation Technology in the Age of Electronic Eloquence: From Visual Aid to Visual Rhetoric

Cyphert, Dale

doi:10.1080/03634520601173136

Cited by 13 publications

(13 citation statements)

References 20 publications

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“…Since students in this study attended to the open, engaging, and enthusiastic delivery characterizing electronic eloquence, we should not only teach the vocal and physical aspects of delivery; we should also engage students in a discussion about the effects of delivery, specifically, the powerful interplay between storytelling, visuals, and interpersonal connection. This relationship between the verbal delivery and the visuals reinforces Cyphert's (2007) claim about the interrelationship between invention and arrangement. As teachers of public presentations, we should encourage students to think through this relationship between the canons to create a dynamic narrative whereby the visual elements serve not only to facilitate understanding and engage the audience but also as structural elements that can subtly move the story through to its logical conclusion.…”

Section: Discussionsupporting

confidence: 73%

“…An engaging story is made more powerful by incorporating purposeful, multimedia images in addition to verbally presenting information. Moreover, the interplay between verbal and visual elements “highlights the interrelationship of invention and organization in contemporary public discourse” such that “speakers use graphic design to create previews, menus, running heads, color coding, and graphic guides that replace verbal signposting” (Cyphert, 2007, p. 174). Visuals become more than just an aid; instead, they are important elements in facilitating ethos and developing a relationship with the audience.…”

Section: Electronic Eloquencementioning

confidence: 99%

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Shifting Rhetorical Norms and Electronic Eloquence

Kedrowicz

Taylor

2016

Journal of Business and Technical Communication

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Advances in digital media have made an impact on traditional rhetorical culture, thus shifting expectations and norms associated with orality and public presentation. Technology, entertainment, and design (TED) talks represent a new genre of presentation characteristic of Jamieson’s notion of electronic eloquence in that presenters weave together an engaging narrative complete with a strong visual presence. This study applies Bandura’s social cognitive learning theory to explore how students make sense of TED talks. Students responded to two questionnaires in two different classes: a basic public speaking course and a technical communication course. The results suggest that students learn vicariously through viewing mediated presentations, thus shaping their view of public speaking as a coproduced, networked, and engaging narrative. The authors offer recommendations for communication practitioners related to electronic eloquence and the rhetorical tradition.

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Section: Discussionsupporting

confidence: 73%

Section: Electronic Eloquencementioning

confidence: 99%

Shifting Rhetorical Norms and Electronic Eloquence

Kedrowicz

Taylor

2016

Journal of Business and Technical Communication

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“…The students and instructor rated Pecha Kucha presentations higher for visuals, and the instructor also rated eye contact and overall presentation quality higher. Although Pecha Kucha is a beneficial alternative, the presenter’s effectiveness is important and can determine presentation quality more so than the presentation style (Clark, 2008; Cyphert, 2007; Hardin, 2007).…”

Section: Discussionmentioning

confidence: 99%

Improving Student Presentations

Beyer

2011

Teaching of Psychology

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Students often use PowerPoint for presentations. Pecha Kucha was introduced as an alternative type of PowerPoint presentation. Pecha Kucha is a fast-paced presentation style that forces students to focus on their message with automated, 20-second slides. Three studies, including a pilot, examined whether Pecha Kucha enhanced the quality of student presentations as compared to traditional PowerPoint presentations. In a pilot study, students chose their presentation style; those who selected Pecha Kucha had higher quality presentations than did those who used a traditional PowerPoint presentation. When randomly assigned to presentation styles, student presentation quality did not differ. In another experimental study, when students presented using both styles, Pecha Kucha presentations were rated higher than were those using traditional PowerPoint. The results suggest that Pecha Kucha is a new, useful presentation style for students.

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“…Previous research has demonstrated significant differences between academic and business discourse (Beaufort, 1999; Cyphert, 1993, 2007; Odell & Goswami, 1985; Spilka, 1993), along with problematic results when business respondents respond to surveys or use evaluation instruments prepared by academics (P. V. Anderson, 1985; Brink & Costigan, 2015; Cyphert & Wurtz, 2009; Hanna, 1978; Neher & Heidewald, 2015).…”

Section: Methodsmentioning

confidence: 99%

Communication Activities in the 21st Century Business Environment

Cyphert

Holke-Farnam

Dodge

et al. 2019

Business and Professional Communication Quarterly

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Effective undergraduate instruction requires accurate knowledge of professional communication practices and employer expectations, but ongoing contradictions between academic and professional expectations reflect historical, rhetorical, and pedagogical causes for inaccurate presumptions. Taking a customer service perspective, one business faculty revised its undergraduate goals in terms of empirically determined employer expectations. Interviewing professionals familiar with expectations of entry-level business graduates, the authors identified 10 communication activities, each comprising three to nine subtasks that constitute entry-level communication competencies. The results suggest a need to reconsider traditional curricular organization and instructional focus across the business curriculum to develop relevant skills across all business majors.

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Presentation Technology in the Age of Electronic Eloquence: From Visual Aid to Visual Rhetoric

Cited by 13 publications

References 20 publications

Shifting Rhetorical Norms and Electronic Eloquence

Shifting Rhetorical Norms and Electronic Eloquence

Improving Student Presentations

Communication Activities in the 21st Century Business Environment

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