Presenting Model of Ethical Strategies based on Social Media Marketing

Behzadinasab, Soniya; Andervazh, Leila; Albonaiemi, Ebrahim

doi:10.52547/ijethics.2.3.59

Cited by 1 publication

(1 citation statement)

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“…Corporate social responsibility is very important in building a strong and distinctive brand for a company and can create stability and customer loyalty. Also play a role based on common moral values and beliefs; because customers are more inclined to identify with the values of the companies they interact with [9]. Also, performing activities based on social responsibility improves the solidarity and empathy of their staff.…”

Section: Original Articlementioning

confidence: 99%

Designing an Entrepreneurial Marketing Model with Emphasis on Corporate Social Responsibility (CSR)

Taghizadeh

Delafrooz²,

Soleimani³

et al. 2022

Int. J. Ethics Soc

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Introduction:The purpose of this article is to explain how and what is the emerging concept of entrepreneurial marketing through innovative research and effective convergence between marketing and entrepreneurship, and to explain the way of organizing marketing activities in the Iranian banking industry by proposing a logical framework and in this direction emphasize the corporate social responsibility. Material and Methods: The present study was a sequential exploration (qualitative and quantitative). In the qualitative phase of the research community, there were experts in the field of entrepreneurship and marketing. Threats of 14 people were purposefully selected. The interview tool was semi-structured. Finally, the data were analyzed by Delphi technique. In the quantitative part it was a descriptive-correlation method. The statistical population was the managers and heads of the country's banks, from which 268 people were randomly selected as a sample. The instrument of the researcher-made questionnaire was a qualitative section and finally the data were analyzed by structural equation method. SPSS26 and Amos software were used for data analysis. Results: In the qualitative section, a total of 73 components were classified into 4 categories: causal, contextual and environmental, and consequences. In the quantitative part, the results of structural equations showed that the research model had a good fit. Conclusions: Entrepreneurial marketing makes the banking industry more dynamic and increases their profitability. With such advantages, if the social responsibility of the company is also considered, it will undoubtedly have undeniable effects on customer loyalty and market ethics.

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Section: Original Articlementioning

confidence: 99%