“…Indeed, according to Barthes (1980), images are not code-free; rather, they enable to grab the reader's attention (Hrasky, 2012), anchor storytelling (Dhanesh & Rahman, 2021), or even depict concepts that no words can describe (Jones et al, 2017;Kress & Leeuwen, 2006). Therefore, as stressed by Participant 12, images, sounds, and videos can help PNAs to express values and generate emotions online, which text alone cannot do (Li & Xie, 2020;Nikolinakou & King, 2018;Okubo et al, 2021).…”