The social policy of Latin American states, based on the implementation of large-scale long-term programs since the beginning of the XXI century, has led to a significant reduction in poverty in the years preceding the global pandemic. At the same time, its results in reducing multifactorial inequality, ensuring access to education and health care, and overcoming regional disparities turned out to be insufficient. The COVID‑19 pandemic led to a complex social crisis, which had particularly severe consequences for children, youth, the elderly from vulnerable groups of the population, representatives of Indian peoples. Despite targeted measures of “urgent social support”, governments faced challenges exacerbated by the unresolved old problems and faced the need to develop new models of social policy: deep structural reforms in education, health, social protection, increasing transparency and professionalism of government structures, expanding opportunities for the active working-age population. The article discusses various social strategies of Latin American countries; It is noted that there is a need for a difficult choice between the tactics of targeted benefits and long-term policies focused on the activity and social inclusion of vulnerable groups, the qualitative development of the entire social sphere. This work for the sake of the future will require significant financial investments and is impossible without economic growth, cooperation with business and civil society structures.