2020
DOI: 10.1111/jofi.12906
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Presidential Address: Social Transmission Bias in Economics and Finance

Abstract: I discuss a new intellectual paradigm, social economics and finance—the study of the social processes that shape economic thinking and behavior. This emerging field recognizes that people observe and talk to each other. A key, underexploited building block of social economics and finance is social transmission bias: systematic directional shift in signals or ideas induced by social transactions. I use five “fables” (models) to illustrate the novelty and scope of the transmission bias approach, and offer severa… Show more

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Cited by 191 publications
(41 citation statements)
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References 125 publications
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“…For example, Heimer ( 2016 ) explains the disposition effect with social interaction and peer pressure. Hirshleifer ( 2020 ) introduced the term “social transmission bias” that offers an endogenous social explanation for “action booms, price bubbles, and swings in investor sentiment” in contrast to the exogenous explanation of most sentiment literature. One recent example is the “echo chambers” on the StockTwits social media platform analyzed by Cookson et al.…”
Section: The Effect Of Social Media Posts On Trading Activity and Ret...mentioning
confidence: 99%
See 1 more Smart Citation
“…For example, Heimer ( 2016 ) explains the disposition effect with social interaction and peer pressure. Hirshleifer ( 2020 ) introduced the term “social transmission bias” that offers an endogenous social explanation for “action booms, price bubbles, and swings in investor sentiment” in contrast to the exogenous explanation of most sentiment literature. One recent example is the “echo chambers” on the StockTwits social media platform analyzed by Cookson et al.…”
Section: The Effect Of Social Media Posts On Trading Activity and Ret...mentioning
confidence: 99%
“…While there is a breadth of literature showing that online activity can have an impact on the stock market (e.g., Antweiler and Frank 2004 , with one of the first studies of a large social media dataset, showing a positive relationship between daily Yahoo message board comments and trading volume), the mechanism behind this relationship is still a much-discussed topic. Alternative explanations about how Internet postings affect individual’s decision-making include i) effects of general sentiment and disagreement (e.g., Tetlock 2007 ; García 2013 ; Cookson and Niessner 2020 ; Guégan and Renault 2021 ), ii) more specific social interaction and social transmission bias (e.g., Hirshleifer 2020 ; Cookson et al. 2021 ) or iii) the effect of investor attention itself, independent of the impact on beliefs and sentiment (e.g., Barber and Odean 2008 ; Da et al.…”
Section: Introductionmentioning
confidence: 99%
“…The dissemination of investment culture has also increased in recent decades. According to Shiller (1984) and Hirshleifer (2020), social dynamics, such as this, influence stock prices.…”
Section: Identifying Periods Of Market Overvaluation (Undervaluation)mentioning
confidence: 99%
“…The role of peer effects in decision making has been largely explored in many contexts, such as green product adoption, saving and borrowing decisions (Georgarakos et al, 2014;Agarwal et al, 2016;. It is well-documented in those studies that people can learn from their friends' or colleagues' experiences, and can be influenced by their choices (Hirshleifer, 2020). While peer impacts are believed to influence individuals' perceptions of climate change danger and proenvironmental action, little study has been conducted thus far.…”
Section: Limitations and Future Researchmentioning
confidence: 99%