Press media coverage effects on destinations – A Monetary Public Value (MPV) analysis

Castelltort, Magí; Mäder, Gabriela

doi:10.1016/j.tourman.2009.06.007

Cited by 25 publications

(10 citation statements)

References 68 publications

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“…these subtexts can be used to locate author attitudes towards guidebooks within wider cultural contexts. Following the method employed in Castelltort and mäder (2010), intercoder reliability was gauged by applying Cohen's kappa statistic across 35 randomly chosen articles to measure the level of disagreement between coders. the kappa statistic was 0.820 significant at the 1% level, indicating a consistent coding method.…”

Section: Study Methodsmentioning

confidence: 99%

“Unfriendly, Unfunny, and Tyrannical”: An Exploratory Study of the Travel Guidebook in the Australian Print Media

Peel¹,

Sørensen

Steen

2012

Tourism Analysis

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Frequent casual allusions to guidebooks in the tourism literature suggest their significance in contemporary tourist experience. Yet beyond the dominant discourses of literary and historical textual analysis, focused interpretation of the role of guidebooks in the tourism system is rare. this article aims to stimulate debate concerning the role of the guidebook in contemporary tourism and to identify how the guidebook is represented in the context of popular media. results from a content analysis of representations of the guidebook in Australian print media between 2000 and 2009 suggest guidebooks are perceived both negatively and positively within journalistic discourse, that they are framed as significant facilitators of visitor experience and tourism development, and that an extensive range of travel guidebooks in both book and digital form available to consumers reflects the recent evolution in independent travel. Future guidebook-specific research objectives are identified.

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Section: Study Methodsmentioning

confidence: 99%

“Unfriendly, Unfunny, and Tyrannical”: An Exploratory Study of the Travel Guidebook in the Australian Print Media

Peel¹,

Sørensen

Steen

2012

Tourism Analysis

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“…Undeniably, image of a country will greatly influence the tourism development in that country. Not only have become the country's capital importance, but also how significant the influence of image towards tourism has been discussed since 37 years ago [8].…”

Section: B Social Mediamentioning

confidence: 99%

Significant Overview of Japan Tourism: Muslim Friendly Destination and Social Media

Hasanah¹,

Harun²

2018

Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)

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Abstract-Muslim friendly destination has been emerging rapidly in majority Muslim countries, as well as in minority Muslim countries. Interestingly, many minority Muslim countries have found the Muslim friendly destination as lucrative, as result they pay more serious attention to it. Japan is one of examples of minority Muslim countries where has managed to attract more Muslim visitors coming year to year. Currently, Japan is being at top position among countries which boosting Muslim friendly destination. Meanwhile, in the light of information technology breakthrough, it is becoming extremely difficult to ignore the existance of social media. It is indeed a powerful tools to disseminate information by tourism and hospitality practitioners, at the same time for travellers to find more specific information before going for trip. The evolution of social media is providing opportunity yet challenging also to hospitality and tourism industry. Moreover, the findings show that Japan has catched up to be Muslim friendly destination. Consequently, providing accurate information through social media on Muslim friendly destination in Japan is significantly important. Then, the recommendations are suggested in the manner of integration of reliable mobile apps, personalization trend, and omotenashi culture as strategic approach for minority Muslim country like Japan to attract and specifically cater the need of the most potential Muslim market, the Millennials.

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“…Agentes que intervienen en la formación de la imagen de destinos turísticos. Fuente: Castelltort y Mäder, 2010 En todas estas categorías, salvo en las tres últimas, la participación o intermedia ción de las ONTE puede resultar decisiva. A efectos del presente trabajo, son las ca tegorías "Indirecto inducido I", "Indirecto inducido II" y "Autónomo" las que más nos interesarían, y las que centrarán la investigación, por estar directamente vincula das con la publicity.…”

Section: Fuentes De Información En La Comunicación Turísticaunclassified

Medios de comunicación y marcas turísticas: la labor de las oficinas extranjeras de turismo en España

Santos

Cavia

Parera

2014

Estud. Mensaje Period.

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Recibido 28 de mayo de 2013 Aceptado: 21 de octubre de 2013 ResumenEste artículo examina las acciones que realizan las oficinas nacionales de turismo en el extranjero, para lograr uno de sus objetivos de comunicación principales: fomentar el interés en el destino turístico a tra vés de una presencia positiva en los medios. Con este fin, fueron conducidas entrevistas cualitativas a di rectivos y responsables de comunicación de cinco oficinas de destinos turísticos establecidas en España. Los resultados obtenidos apoyan otros estudios que sugieren el papel fundamental de la publicity en la comunicación de las marcas de destinos turísticos. Asimismo, evidencian que la práctica de estas ofici nas transcurre en una adaptación constante a su entorno sociopolítico, económico y tecnológico, y se ve impactada por el desarrollo de nuevos medios basados en Internet. Palabras clave: Destination branding, medios de comunicación, periodismo de turismo y de viajes, pu blicity. Media and destination brands: the work of the foreign offices of tourism in SpainAbstract This paper examines the activities of the national tourism offices abroad, oriented to achieve one of its main communication objectives: to increase the public interest on the destination through a positive pres ence in the media. Qualitative interviews were conducted with managers and public relations managers of five tourist destinations offices established in Spain. The results support other studies that suggest that publicity has an important role in the communication mix of such organizations. Also, it shows that the practice of these offices is continuously adapting to their sociopolitical, economic and technological en vironment and is affected by the development of new media based on Internet.

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Press media coverage effects on destinations – A Monetary Public Value (MPV) analysis

Cited by 25 publications

References 68 publications

“Unfriendly, Unfunny, and Tyrannical”: An Exploratory Study of the Travel Guidebook in the Australian Print Media

“Unfriendly, Unfunny, and Tyrannical”: An Exploratory Study of the Travel Guidebook in the Australian Print Media

Significant Overview of Japan Tourism: Muslim Friendly Destination and Social Media

Medios de comunicación y marcas turísticas: la labor de las oficinas extranjeras de turismo en España

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