Thermal expansion is a problem in many technological applications and its control represents a challenge in materials design. In this Letter, after studying the correlation between thermal expansion, cubic-to-rhombohedral transition and lattice parameter of ReO 3 -type structures, I show how in the different methods for controlling thermal expansion the key element is actually the lattice parameter. By varying the lattice parameter through external pressure, chemical modifications or other methods, the single-well potential energy of the octahedral rotation, responsible for Negative Thermal Expansion (NTE), can be turned into a quartic anharmonic potential or into a doublewell potential, thus enhancing or suppressing the NTE, respectively. This result can be extended to other framework-structures and should be taken into account to overcome the challenge of controlling thermal expansion.PACS numbers: