In this analysis, we consider the effects of non-quiescent initial conditions driven by pre-impact air–water interactions on the classical Wagner model of impact theory. We consider the problem of a rigid, solid impactor moving vertically towards a liquid pool. Prior to impact, viscous forces in the air act to deform the liquid free surface, inducing a flow in the pool. These interactions are then incorporated as initial conditions in the post-impact analysis. We derive expressions for the size of the effective contact set, the leading-order pressure and force on the impactor, and the speed and thickness of the jet at its base. In all cases, we show that the effect of the pre-impact behaviour is to cushion the impactor, reducing the size of the effective contact set and, hence, the force on the impactor. Small- and large-time asymptotic solutions are derived for general power-law impactors, and we show that the effects of the air die away as the impact progresses, so that we approach the classical Wagner solution.