Whenever civilisations ignore a problem, they will inevitably experience increasingly louder wake-up calls, of which the year 2020 is certainly a telling example. When it comes to obesity in the Western hemisphere, mainly North America and Europe, there have been many such instances over the decades, most of them thoroughly ignored, to the countries clear detriment. A recent example from February 2020 was when obesity in the US (data from 2017 to 2018) reached 42% among adults, with severe obesity (BMI ≥ 40 kg/m 2) approaching double digits at 9% [1]. While European nations are behind the US, the same upward trajectory is certainly present, especially in socially vulnerable populations [2, 3]. The corresponding numbers in the Eastern hemisphere, mainly Asia, are generally lower still, but this appears to be changing. In this issue of the journal Ma et al. [4], convincingly show that China is in the midst of a severely alarming increase in obesity, particularly abdominal obesity. When these increases are combined with the sheer size of China's population, we are likely witnessing an unparalleled development, at least in scope. Using a series of cross-sectional surveys between 1993 and 2015, including~70,000 adults from different regions of China, Ma et al. calculated overall and subgroup trends, using standardisation to account for variations between surveys in important prognostic variables, such as age, gender, etc. They also carried out extensive sensitivity analyses to test the robustness of their findings. While there are always limitations in using multiple crosssectional surveys to study population trends, which the authors discuss and acknowledge, we can nevertheless be reasonably confident that the findings are both valid and representative of the development of obesity and abdominal obesity in Chinese adults since 1993. A particularly