Hypertension detection and management is at the forefront of global healthcare and in order to address hypertension control, Turé et al. performed a vital and opportune study geared toward establishing the prevalence, awareness, treatment, and control rates of hypertension in Guinea-Bissau, West Africa. 1 Worldwide, hypertension is the leading risk factor for cardiovascular disease and premature death and medical evidence demonstrates that blood pressure reduction significantly reduces cardiovascular events. 2 This benefit far outweighs the risk of treatment, including pharmacologic side effects, and is cost effective even in low-to middle-income countries. Factors including high dietary sodium intake, excessive alcohol consumption, poor diet, and a sedentary lifestyle contribute to the development of hypertension. Optimization of these risk factors (also called lifestyle modification or nonpharmacologic treatment) can lower blood pressure and improve clinical outcomes. However, in most cases, lifestyle modification alone fails to control blood pressure adequately. Thus, individuals require pharmacologic therapy along with lifestyle modification to reach target blood pressure. The clinical effects of poorly controlled hypertension are well-established and result from hypertensive target organ damage such as cardiac disease (congestive heart failure, myocardial infarction, angina, left ventricular hypertrophy, and arrhythmias), cerebrovascular disease (stroke and cognitive decline), renal disease (chronic renal failure and dialysis), and vascular disease (accelerated atherosclerosis and retinopathy). 2 Despite countless and long-standing studies showing the benefit of strict blood pressure control in the prevention of hypertension-induced target organ damage and its associated morbidity and mortality, hypertension control rates (defined as a systolic blood pressure < 140 mmHg and a diastolic blood pressure < 90 mmHg) are meager. Recent global data on the diagnosis, treatment, and con-This is an open access article under the terms of the Creative Commons Attribution-NonCommercial License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited and is not used for commercial purposes.